Glasgow 2014 Commonwealth Games - Glasgow 2014 Games Channel

Glasgow 2014

Official website of the

XXth Commonwealth Games

23rd July - 3rd August 2014

Episode three

The Building the Brand video looks at the creative process behind the Glasgow 2014 brand, from the initial pitch, through to the logo reveal, and on to the extension of the brand online.

We show how Games statistics informed the concentric circle logo and highlight the collaborative work with the Glasgow 2014 Organising Committee, to help them actualise their online content ambitions and their greater goals for the brand.

.

Watch third episode

2014 Media Channel

Glasgow 2014 Games Channel Episodes