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Emirates to fly the flag for global ambitions as Official Games Partner

Emirates, one of the world’s fastest growing airlines and most prestigious brands, has been unveiled today (Wednesday, 7 November) as an Official Partner of the Glasgow 2014 Commonwealth Games and the Official Airline of the Queen’s Baton Relay (for non-UK legs of the QBR).

The Partnership strengthens the international airline’s commitment to Glasgow and Scotland and will play a key role in profiling the Glasgow 2014 Commonwealth Games on a global stage.

Today’s announcement was made by First Minister of Scotland, the Rt Hon Alex Salmond MSP, at Glasgow International Airport. He was joined by Lord Smith, Chair of the Glasgow 2014 Organising Committee, Richard Jewsbury, Emirates Senior Vice President Commercial Operations Europe and Russian Federation, Laurie Berryman, Emirates Vice President UK as well as representatives of Games Partners - Michael Cavanagh, Chair of Commonwealth Games Scotland and Councillor Gordon Matheson, Leader of Glasgow City Council.

To mark the announcement of the exciting Partnership, the 777-300ER aircraft on today’s afternoon flight to and from Glasgow was adorned with the Glasgow 2014 Official Partner logo on both sides.

Commenting on the Partnership, First Minister Alex Salmond said:

“It is excellent to have such a prestigious sponsor as Emirates Airline on board to help us deliver a fantastic Commonwealth Games in Glasgow.  Emirates has a superb track record in supporting world-class sporting events and its involvement as a major sponsor underlines the global reach that the Games will have. 

"This announcement is significant, not just because of what it means for the success of the Games, but also as it demonstrates the excellent relationship Emirates continues to have with Scotland, after the airline announced an expansion in its Glasgow to Dubai service earlier this year.

"Forming strong, enduring partnerships with blue-chip sponsors such as Emirates will be essential to ensuring that we are able to stage a hugely successful Commonwealth Games in Glasgow of which the entire country can be proud."

Lord Smith, Chair of the Glasgow 2014 Organising Committee, said:

“Together, Glasgow 2014 and Emirates create a compelling partnership which recognises the international ambition and scale of the Commonwealth Games taking place in Scotland in 2014.

“These Games create a world-class festival of elite sport and culture but also wider collaborations and further opportunities for Scotland on a global scale.”

Richard Jewsbury, Emirates Senior Vice President, Commercial Operations Europe and Russian Federation, said:

“For many years Emirates has been at the forefront of sports partnerships in the UK. Now, we are taking this engagement to a new level, as an Official Games Partner of the Glasgow 2014 Commonwealth Games and Official Airline of the Queen’s Baton Relay, for the non-UK legs of the UK. These partnerships are particularly significant for Emirates as we currently fly to 23 Commonwealth countries, enabling us to connect athletes and spectators from across the globe to the Commonwealth Games in Glasgow through our hub in Dubai.

“For the past eight years Emirates has been proud to play a key role in supporting Scotland’s international connections. Since 2004 our Glasgow service has carried almost 2 million passengers and over 46 million kilos of cargo to and from the Middle East and beyond. This new multi-million pound partnership with Glasgow 2014 demonstrates our continued commitment to Scotland and highlights the nation’s place on the international sporting stage.”

Emirates is already a significant supporter of high profile sport in the UK and internationally with a prestigious portfolio which includes the FIFA World Cup, the 2012 Ryder Cup, the International Cricket Council and Arsenal Football Club at Emirates Stadium, as well as the Emirates Airline Glasgow Rugby Sevens

The partnership with Glasgow 2014 will see the airline play a key role in the Queen’s Baton Relay, the unique prelude to the Commonwealth Games during which a message of goodwill from Her Majesty The Queen is taken through the 71 Nations and Territories which will be sending athletes to compete in Glasgow.

Emirates is also proud to have secured naming rights to Emirates Arena, Glasgow’s latest world-class sporting facility. Home to the Sir Chris Hoy Velodrome, Emirates Arena will host Glasgow 2014’s Track-Cycling and Badminton events.

The announcement was also welcomed by Glasgow 2014 Games Partners, Commonwealth Games Scotland and Glasgow City Council.

Michael Cavanagh, Chair of Commonwealth Games Scotland, said:

“We are absolutely delighted that Emirates has come on board as the Glasgow 2014 Airline Partner. Commonwealth Games Scotland has enjoyed a fantastic relationship with Emirates since 2006 and we see this as a fitting extension of their involvement.

“Emirates flying from Glasgow has connected Scotland so seamlessly to the rest of the world making travel to and from most parts of the Commonwealth very easy. They have a first class understanding of the needs of sports and athletes and visiting teams will undoubtedly benefit from this as we have for previous Games.”

Councillor Gordon Matheson, Leader of Glasgow City Council said:

“I am delighted to see this fantastic sponsorship agreement, once again showing the attraction of the Glasgow 2014 Commonwealth Games for the business community.

“This partnership illustrates the global reach of the Games and joins the other sponsorship agreements in promising to help deliver a memorable event in 2014.”

Note to Editors

1. The Commonwealth Games is an international, multi-sport event involving 71 teams of athletes from the Commonwealth of Nations. The event was first held in 1930 and takes place every four years. Glasgow 2014 will be the 20th Commonwealth Games and will be held from 23 July to 3 August. It will feature 17 sports in 11 days of competition with 261 medal events on show. The Games will play host to 4500 athletes and sell 1,000,000 tickets with the event aided by an army of 15,000 local volunteers. Glasgow 2014 Ltd is the official name for the Organising Committee tasked with delivering the Games in partnership with the Scottish Government, Glasgow City Council and Commonwealth Games Scotland.

2. Glasgow 2014 family of official sponsors is Longines, SSE, Harper Macleod, Search Consultancy, Ernst & Young, Atos, Dell, Toshiba TEC, A.G. Barr and RGS.

3. Emirates airline operates 112 non-stop flights per week from the UK to Dubai – five services a day from Heathrow, three daily from London Gatwick and Manchester, two per day from Birmingham and Glasgow and a daily service from Newcastle. In Dubai, passengers can connect to Emirates’ global network, which spans over 120 destinations across six continents in 74 countries. Since 2004 Emirates has flown almost two million passengers both out of and into Glasgow.

4. Emirates flies to the following Commonwealth countries:
Australia, Bangladesh, Canada, Cyprus, England, Ghana, India, Kenya, Malaysia, Maldives, Malta, Mauritius, New Zealand, Nigeria, Pakistan, Scotland, Seychelles, Singapore, South Africa, Sri Lanka, Tanzania, Uganda, and Zambia.

5. Emirates has shown commitment to UK sport through sponsorship of the Emirates Stadium for Arsenal FC and initiatives like the sponsorship of East Grinstead Hockey Club, Durham Cricket Club and The Yorkshire Cup horse racing.

6. Emirates was the Official Airline of Team Scotland flying the Team to the Melbourne 2006 Commonwealth Games and the Delhi 2010 Commonwealth Games

7.  The Queen’s Baton Relay has been a curtain raiser to the Commonwealth Games since the Cardiff Games in 1958. The Baton will visit all 71 Commonwealth Nations and Territories culminating with Scotland in the lead-up to the Games. Specific detail of the international sector route will be unveiled in Spring 2013.

8. For more information please contact Janette Harkess at Janette.harkess@glasgow2014.com or Stephanie Todd at stephanie.todd@glasgow2014.com