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Glasgow 2014 goes local to design and produce Queen's Baton for global journey

Glasgow-based product design company 4c Design Limited has today (Tuesday, 28th May) been revealed as designers of the iconic Queen’s Baton that will visit all 71 competing Commonwealth Nations and Territories ahead of the Glasgow 2014 Commonwealth Games.

The Queen’s Baton Relay is a tradition unique to the Games and seeks to unite the two billion citizens of the Commonwealth in a celebration of sport, diversity and peace.

Glasgow 2014’s baton will itself make history by being the first to visit Rwanda as the relay covers an epic 190,000 km over 288 days.

Set up in 2002, 4c Design Limited has an established record as a leader in the fields of product design and product design engineering. The innovative design culture for which the consultancy is celebrated will now be applied to this unique commission to produce a confident symbol that will lead the way to Glasgow 2014.

The Queen’s Baton project will be led by William Mitchell, 4c Design Director, who has more than 15 years of experience since graduating from Glasgow School of Art with a BA (Hons) in Product Design. He will lead a team of specialist designers including Managing Director of 4c Design Limited, Robin Smith, a graduate in Product Design Engineering from the GSA.

Weighing no more than 2kg, the baton must be robust enough to withstand all weathers and various transport modes in order to be in constant working order for the 10-month period of the relay.

The baton will be unveiled later this summer and begins its journey on 9 October at Buckingham Palace when Her Majesty The Queen will place Her message to the Commonwealth inside. From there, the baton will travel to Glasgow and begin its epic worldwide journey.

From the plains of Africa to the gleaming skyscrapers of Singapore; from the tiny tropical islands of St Lucia and Dominica to Canada’s snow-capped mountain; the baton will take over land, sea and air before travelling the length and breadth of Scotland on its way to its final destination – the Glasgow 2014 Opening Ceremony.

Glasgow 2014 Chief Executive, David Grevemberg, said:

“The Queen’s Baton Relay is one of the greatest traditions of the Commonwealth Games. The baton itself is a powerful symbol of the unity and diversity of the 71 nations and territories of the Commonwealth, which is home to one third of the world’s population.

“Glasgow 2014’s Queen’s Baton Relay is Scotland’s heartfelt invitation to the athletes, people and communities of the Commonwealth to come together and celebrate sport, culture and unity through the power of the Games.

“The Glasgow 2014 Queen’s Baton will be unique and inspiring and we want it capture the imagination of the public in Glasgow, Scotland, the Home Nations and beyond.

“Glasgow 2014 is delighted to appoint 4c Design Limited to design the Queen’s Baton for the Glasgow 2014 Commonwealth Games and I look forward to the company creating a baton that will take Glasgow and Scotland to the Commonwealth in an inspiring way.”

4c Design Limited Director and Owner, William Mitchell, said:

“The team at 4c Design have a passion for product design and engineering excellence, and as such we truly believe there is no better home for what is potentially the most exciting design brief of the decade.

“We are delighted that the Glasgow 2014 team has appointed 4c Design to design, engineer and manufacture the Queen's Baton for the 2014 Commonwealth Games.

“Teamwork has been crucial to the development of the baton and it's been a master class in creative collaboration with the professional and receptive team at Glasgow 2014.

“Very few agencies can include Her Majesty in their client list and we intend to do her, and this innovative and exciting city proud.”

Minister for Commonwealth Games and Sport Shona Robison said:

“Every Games baton is unique and 4c Design Limited now has the honour of designing a small piece of Glasgow to carry the Queen’s message to two billion people around the Commonwealth.”

Fiona McEwan, Vice Chair of Commonwealth Games Scotland, said:

“Team Scotland is delighted that the Queen’s Baton designers have been announced and we look forward with anticipation and excitement to seeing it unveiled later this year.

“The Queen’s Baton is the ultimate symbol of the Commonwealth Games and its arrival gives an important signal to the athletes that the Games are just around the corner. As the host Commonwealth Games Association, we urge the Scottish public to fully embrace the Queen’s Baton Relay when it makes the final leg of its journey across the country to Glasgow next summer. This would be a fantastic sign of their support for Team Scotland as they embark on their quest for medal success at Glasgow 2014.”

Councillor Archie Graham, Executive Member for the Commonwealth Games at Glasgow City Council, said:

“I am delighted that 4c Design Limited, a Glasgow-based company, will design the Queen’s Baton for the Glasgow 2014 Commonwealth Games. The Queen’s Baton Relay will be a fantastic highlight in the run up to the Games, taking the name of Glasgow all around the world. It is fitting that a home-grown business will design this fantastic symbol of the Games.”

Note to Editors

1. The Commonwealth Games is an international, multi-sport event involving 71 teams of athletes from the Commonwealth of Nations. The event was first held in 1930 and takes place every four years. Glasgow 2014 will be the 20th Commonwealth Games and will be held from 23 July to 3 August. It will feature 17 sports in 11 days of competition with 261 medal events on show. The Games will play host to 4500 athletes and sell 1,000,000 tickets with the event aided by an army of 15,000 volunteers. Glasgow 2014 Ltd is the official name for the Organising Committee tasked with delivering the Games in partnership with the Scottish Government, Glasgow City Council and Commonwealth Games Scotland.

2. Glasgow 2014 family of official sponsors is Longines, SSE, Emirates, Virgin Media, Harper Macleod, Search Consultancy, Ernst & Young, Atos, Dell, Toshiba TEC, A.G. Barr, NVT Group, RGS, Trespass, Riedel and Ticketmaster.

3. Award-winning Design Engineering Consultancy, 4c, is a key contributor to Glasgow’s vibrant creative sector. Established in 2002 by two design graduates of the Glasgow School of Art, William Mitchell (Product Design) and Robin Smith (Product Design Engineering), it comprises expert designers, engineers and model-makers. Since its inception, 4c has been awarded more than 300 contracts from over 100 different clients, and commissioned work includes mechanical engineering, graphics, 3D animation, and medical design. The innovative design culture for which 4c is celebrated will now be applied to a unique commission, the design of the baton for the Queen’s Baton Relay for the 2014 Commonwealth Games. For more information on 4c Design visit

4. The first Queen’s Baton Relay was staged for the 1958 Commonwealth Games in Cardiff and has been the curtain raiser to the Games ever since.

5. Iconic images from the baton in the past have included David Beckham and Kirsty Howard handing over the baton to Her Majesty The Queen at the Manchester 2002 Games Opening Ceremony and Australian sporting legend Cathy Freeman at the Melbourne 2006 Games.

The Glasgow XX Commonwealth Games are now over. This website is closed and for reference purposes only. Some external links may no longer work. For the latest news and information, please visit the Commonwealth Games Federation website.