Glasgow 2014 will share the first-hand thrill of world-class sport with 5000 of the most disadvantaged young people through a ground-breaking programme called Gift of the Games.
With just one month to go, Gift of the Games will ensure thousands of young people who otherwise may not have the opportunity, will now be part of an inspiring day out at Scotland’s biggest-ever sporting and cultural festival.
Young people from every local authority area in Scotland will experience the field-of-play action across a wide range of sports taking place throughout the Games, with transport and meals also provided. Games sponsors and Scotland’s business community are meeting the cost of Gift of the Games. The programme will be delivered through the grassroots network of Bauer Media’s charity, Cash For Kids. Bauer Media joins Glasgow 2014’s sponsor family as an Official Provider of Gift of the Games.
The Gift of the Games programme was announced by Glasgow 2014 Ambassador, boxer Nicola Adams. The Olympic gold medallist and Glasgow 2014 medal hopeful in the Commonwealth Games first Women’s Boxing competition visited Royston Youth Action in the north-east of Glasgow where she met some of the young people who will benefit directly from the Gift of the Games opportunity.
Glasgow 2014 Chief Executive David Grevemberg, said:
“Young people have always been at the heart of our ambitions for Glasgow 2014 and Gift of the Games is our way of ensuring that young people who wouldn’t normally have this opportunity can now be part of Glasgow and Scotland’s moment on the global stage. Sport brings people together, inspires and creates real sense of shared success.
“I’d like to thank the businesses around Scotland and our sponsors who are helping us make this opportunity possible and look forward to working with Bauer Media who will ensure this fantastic initiative reaches the right young people and that they have a positive and memorable experience at Games time.”
Glasgow 2014 ambassador, Nicola Adams, said:
"Gift of the Games is a fantastic initiative and it is great that Glasgow 2014 is doing this. The ticketing programme for Glasgow is a huge success, so it's fantastic some tickets have been kept aside to help create a legacy for the Games. I know first-hand how important community facilities are and to think some of these guys from Royston Youth Action might have the chance to see me or other athletes compete is great.
“It is projects like this which make a difference to the lives of young people in the area, who will benefit greatly from this initiative. I've been really inspired by what I've seen today - the sense of community, the passion for sport and for the Games. My focus now is on doing everything I can to build on my successes at the Olympics, as women's boxing is contended at the Commonwealth Games for the very first time."
Royston Youth Action Chairperson, Andrew Muir, said:
"Royston Youth Action is delighted to acknowledge the fantastic opportunity that our young people will have to attend some of the Glasgow 2014 Commonwealth Games events due to the very generous support from the Gift of the Game ticket allocations. As a Commonwealth Games Legacy organisation, staff and volunteers are determined to encourage and support young people from some of the local disadvantaged communities to take part in as many of the events that will take place prior to, during and after the games to make sure that that our young people are inspired to be change agents to promote sport among young people in the future.”
Graham Bryce, Group Managing Director, Bauer Place North:
“Bauer Media is delighted to be the Official Provider for Gift of the Games. Giving children across Scotland the opportunity to attend the Games when they otherwise might not have been able to is a fantastic initiative and Glasgow 2014 is to be applauded. All our Scottish radio stations are very excited to be involved and we very much hope the children are inspired by what they experience at the Games.”
Lord McConnell of Glenscorrodale Chairman, Radio Clyde Cash For Kids, said:
“Glasgow 2014's Gift of the Games creates opportunities for young people to see heroes up close and in action, will lift spirits and create dreams that could last forever, ensuring the legacy reaches those facing the biggest challenges."
"Cash for Kids exists to change the lives of the most vulnerable local children, so we are thrilled to support the delivery of the Gift of the Games for Glasgow 2014.”
Glasgow 2014 has also now released a number of tickets across many of its sports, including currently unavailable events. These seats have be reallocated to sports fans following final confirmation on the requirements of tour groups, participating nations and territories, sponsors and hospitality clients.