Glasgow 2014 has today (Monday 14 July) unveiled the winner of the “Glasgow 2014 Digital Sprint” which will lead to the creation of an app that will be available to use during the Games.
Users of the app which is being developed by IC Mobile Lab Ltd can activate hidden content by using the camera on their smartphone to take pictures of Games LOOK banners which will be on display across Scotland.
The “Glasgow 2014 Digital Sprint” invited the digital business community to create new ways to engage with the biggest sporting and cultural event in Scotland’s history.
IC Mobile Lab Ltd was chosen as the eventual winners of the award from a total of 66 entries with 14 eventually asked to present their idea to a judging panel including Glasgow 2014, Scottish Enterprise, Glasgow Life and two independent judges.
Ideas ranged from digital art installations, to video messaging and augmented reality gaming.
Augmented Reality is a live view of a physical, real-world environment in which the elements are supplemented by computer generated graphics or data.
In partnership with Scottish Enterprise, this competition encouraged companies to raise their growth ambitions and create new, exciting, interactive digital products for the Games and beyond.
The winning entry will receive up to £30,000 to make their idea a reality and will receive tailored business support from Scottish Enterprise or Business Gateway as part of their prize.
Digital Sprint is intended to deliver digital innovation which will enhance the experience and legacy of Glasgow 2014 and future Commonwealth Games for the benefit of communities and visitors and to provide Scotland’s digital innovation businesses with a public platform allowing them to reach a wider audience through their association with Glasgow 2014 and its partner organisations.
Glasgow 2014 Digital Media Manager, Paul Giblin, said:
“We set out to give a small start-up company the opportunity to benefit from being involved in the biggest sporting and cultural event in Scotland’s history, whilst creating something which would enhance peoples’ experience of the Games. We were delighted with the response and support received from the Digital Community, and would like to offer IC Mobile Lab Ltd huge congratulations in developing such a stand out concept. We’re really excited to see the finished product in advance of the 11 days of competition this summer.
Linda Murray, director of Scottish Enterprise’s 2014 team, said:
“The wide range of ideas submitted to the Digital Sprint competition really highlights the innovative and creative strengths of our digital businesses. The unique winning idea from IC Mobile Lab will expose these strengths to an international audience of visitors to the Glasgow 2014 Commonwealth Games. By encouraging companies to think about the Commonwealth Games and 2014 as an opportunity to showcase their business internationally, we’re developing a long-term business legacy for our economy.”