With up to one million tickets on sale from Monday, 19 August for the Glasgow 2014 Commonwealth Games, a collaborative high profile marketing campaign has been launched featuring five elite sports personalities and recognisable city locations.
London 2012 Gold medallists Jessica Ennis-Hill and Nicola Adams, Olympic and Commonwealth Scottish swimming stars Michael Jamieson all feature in a 40-second TV advert which will be aired across Scotland and the North of England and shown in cinemas nationwide.
Jointly funded by the Glasgow 2014 Organising Committee and Glasgow City Marketing Bureau (GCMB), the official destination marketing organisation for the city.
It aims to encourage everyone to be part of the UK's next major sporting occasion and the biggest sporting and cultural festival that Scotland has ever hosted.
It showcases the electrifying and world-class sports action spectators can enjoy next summer and features the soundtrack "Let's Go" by Scots superstar DJ Calvin Harris as well as featuring key locations from around Glasgow including the instantly recognisable Clyde Auditorium and Mitchell Library.
The TV advert, estimated to reach an audience of nine million, fires the starting pistol for the four-week ticketing phase where fans can apply for Games tickets across the 17 sports.
It is being supported by iconic outdoor posters featuring the five athletes, who were recently announced Games Ambassadors, which are being put in place in sites around the UK including Belfast, Cardiff, London, Manchester and Newcastle.
Tickets for Glasgow 2014 are accessible, affordable and for everyone. Prices start from just £15 for adults with half price concessions for under 16s and over 60s. More than two thirds of the tickets cost £25 or less. Applying for tickets is simple and fair and designed to help as many people as possible be part of the Games.
Further joint campaigns are scheduled for early 2014 and April/May 2014.
Glasgow 2014 Chief Executive David Grevemberg said:
“Glasgow 2014 is preparing to welcome 6,500 athletes and officials along with sports fans and visitors from across the Commonwealth to the city.
“Along with athletes, the city and its people will be stars of the Games providing a dynamic stage and friendly welcome for the next big sporting occasion to come to the UK.
“This campaign showcases the best of what Glasgow has to offer and will play a key role in building excitement and engaging audiences as we look forward to the Games next year.
“Councillor Gordon Matheson, Leader of Glasgow City Council and Chair of Glasgow City Marketing Bureau (GCMB), said:
“GCMB is committed to helping the Glasgow 2014 Organising Committee deliver the greatest ever Commonwealth Games and this campaign is an example of that partnership in action.
“We’re entering an extraordinary period in Glasgow, with less than a year to go until the Games and a packed schedule of some of the world’s best sporting and cultural events set to take place in the city over the next 12 months.
“A staggering audience of 1.5 billion people will focus its attention on the city during Games time, providing an unprecedented platform from which to position Glasgow as a world-class destination.
“The UK is Glasgow’s largest tourism market and the launch of this campaign, which coincides with Games tickets going on sale, is targeted at growing visitor volume from outwith Scotland.”
For more information on Glasgow 2014 ticketing, visit: http://www.glasgow2014.com/tickets
Note to Editors
1. The Commonwealth Games is an international, multi-sport event involving 71 teams of athletes from the Commonwealth of Nations. The event was first held in 1930 and takes place every four years. Glasgow 2014 will be the 20th Commonwealth Games and will be held from 23 July to 3 August. It will feature 17 sports in 11 days of competition with 261 medal events on show. The Games will play host to 4500 athletes and sell 1,000,000 tickets with the event aided by an army of up to 15,000 local volunteers. Glasgow 2014 Ltd is the official name for the Organising Committee tasked with delivering the Games in partnership with the Scottish Government, Glasgow City Council and Commonwealth Games Scotland.
2. Nicola Adams MBE is Great Britain’s most decorated female boxer. She started boxing at the age of 12 and worked her way towards her first bout just a year later. In 2011, Nicola won her first major Gold medal, at the European Championships. In 2012, Nicola won Silver at the AIBA Women’s World Championships before going on to make history by becoming the first woman to win an Olympic boxing Gold medal. Nicola is aiming to make history once more by becoming the first woman to win a Commonwealth boxing gold. Women’s Boxing makes its first Commonwealth Games appearance at Glasgow 2014.
3. David Carry is a retired Commonwealth and Olympic swimmer, from Aberdeen in Scotland. David represented Team Scotland at the Manchester 2002, Melbourne 2006 and Delhi 2010 Commonwealth Games. Among David’s highlights are winning two gold medals for Team Scotland at the Melbourne 2006 Commonwealth Games and reaching the final of the 400m freestyle at the London 2012 Olympics, his last competitive race.
4. Jessica Ennis-Hill MBE (née Ennis), born in Sheffield, England, took up athletics at a young age. During her illustrious career, Ennis-Hill has won European, World and Olympic titles, most recently winning Heptathlon gold at the London 2012 Olympic Games. Jessica represented Team England at the Bendigo 2002 Commonwealth Youth Games, winning silver medals in both the 100m Hurdles and the High Jump competitions. At the Melbourne 2006 Commonwealth Games, Ennis-Hill won Bronze in the Heptathlon competition.
5. Michael Jamieson is a breaststroke swimmer from Glasgow, Scotland. Michael lives and trains in Bath with the Bath ITC club. Michael won silver in the 200m Breaststroke at the London 2012 Olympic Games. The 24-year-old also competed at the Delhi 2010 Commonwealth Games, winning Silver for Team Scotland. Tollcross, the venue for Swimming at Glasgow 2014 is a venue close to Michael’s heart, where he trained for 6 years with City of Glasgow swimming club.
6. Allan Wells MBE is a former Scottish Olympic and Commonwealth sprinter, most famously known for winning the 100m Olympic title at the 1980 Moscow Olympics. Wells also had a hugely successful Commonwealth career, winning two Golds and a Silver medal at the Edmonton 1978 Games and two Golds and a Bronze at the Brisbane 1982 Commonwealth Games.
7. Glasgow 2014’s official partner level sponsors are Longines, SSE, Virgin Media, BP and Emirates. For more information on Glasgow 2014’s full sponsor family, please visit http://www.glasgow2014.com/games/our-sponsors
8. Glasgow 2014, the Commonwealth Games Federation and UNICEF are working together in an exciting partnership that will transform the lives of children in Scotland and throughout the Commonwealth. Using the power of sport and culture this unique partnership aims to inspire, enable and empower the children of the Commonwealth to be the best they can be.
9. The first phase of ticket sales will be open from 19 August to 16 September. It makes no difference whether you apply on the first or last day of this four-week window. A minimum of 70% of tickets for every sport session will go to the general public. This is different to most sporting events that use a general average - so some events might be as low as 30% public tickets, where others are 95%.
10. Alongside Jessica Ennis-Hill, Nicola Adams and Michael Jamieson, the Glasgow 2014 ticketing advertising campaign features Scottish Olympic and Commonwealth gymnast Daniel Keatings, who will also be competing on home soil at Glasgow 2014. Daniel is also the cover-star of the Official Glasgow 2014 Ticketing Guide. The major advertising campaign can be seen on buses and billboards across Scotland.