Glasgow 2014’s popular Official Mascot Clyde can be snapped up to own for the first time from today (Saturday 08 June) as the soft toy versions of the cheeky thistle get ready to hit the shelves.
Clyde, the friendly face of next year’s Commonwealth Games, has proven to be incredibly popular since being unveiled late last year.
The cheeky and adventurous thistle has met everyone from the Duchess of Cambridge to thousands of schoolchildren across the country.
He was devised by schoolgirl Beth Gilmour from Cumbernauld, who was this week presented with the very first ‘Cuddly Clyde’ mascot soft toy.
The cuddly mascot toys were designed to be as close as possible to the real thing, incorporating Clyde’s cheeky facial expression and strong, sporty thistle arms and legs.
Hints of the ‘Cuddly Clydes’ have been appearing on the Mascot’s own Twitter feed, @Clyde2014, over the past few days.
The new soft toys are expected to sell fast, with two sizes on offer: a smaller 15cm tall Clyde which will retail at £8 and a larger 25cm version at £13. An even larger version of Clyde will be available next year as the Games draw nearer.
Glasgow 2014 Deputy Chief Executive Ty Speer said:
“Clyde has been very warmly received across the length and breadth of Scotland and has certainly brought his cheeky personality to the Glasgow 2014 Commonwealth Games.
“The launch of our Cuddly Clyde soft toys has been much anticipated and is a great opportunity for people to show their support for the Games.
“As we continue our journey to Games time, we’ll be expanding our current range of merchandise with more to come later this year and next.”
Clyde’s creator schoolgirl Beth Gilmour, who was presented with one of the very first Cuddly Clydes by Clyde himself, said:
“Seeing Clyde brought to life always makes me smile and I think the soft toys are absolutely adorable. It’s great that I now have a real reminder of Clyde to keep at home and see every day. He’s so cheeky and I hope lots of people will now be able to enjoy having their very own Clyde too.”
The mascot soft toys can initially be purchased online from the official Glasgow 2014 shop at www.glasgow2014.com/shop and will be rolled out to approved merchandise stockists.
These include Glasgow Life museums and Visit Scotland outlets, including the new flagship Glasgow store on Buchanan Street, and in World Duty Free shops at both Glasgow and Edinburgh International Airports.
Note to Editors
1. The Commonwealth Games is an international, multi-sport event involving 71 teams of athletes from the Commonwealth of Nations. The event was first held in 1930 and takes place every four years. Glasgow 2014 will be the 20th Commonwealth Games and will be held from 23 July to 3 August. It will feature 17 sports in 11 days of competition with 250 medal events on show. The Games will play host to 4500 athletes and sell 1,000,000 tickets with the event aided by an army of 15,000 volunteers. Glasgow 2014 Ltd is the official name for the Organising Committee tasked with delivering the Games in partnership with the Scottish Government, Glasgow City Council and Commonwealth Games Scotland.
2. For further information please contact email@example.com or on 030 2014 0133.
3. Clyde has an official online home at www.glasgow2014.com/mascot and can be followed on twitter: @Clyde2014
4. Clyde’s story is inspired by the past – a real ship called the SS Cameronia built on the Clyde in 1920 - but set in the present day:
Clyde is a cheeky wee thistle who has been nurtured by seafaring Scot, Captain Bristle. Captain Bristle was to set sail around the Commonwealth, and to remember the Dear Green Place he took a pot of thistles on his travels. As he travelled to each of the 71 nations and territories of the Commonwealth, loading and unloading cargo and passengers, he went for a walk to plant a thistle, leaving a small piece of Scotland in each place. When he returned back to Glasgow he had one thistle left in his Captain’s trunk which he planted, pride of place, in his front garden.
That little thistle grew taller and stronger, day by day, until one night he saw a shooting star and realised he had a huge destiny – to tell the world about the Commonwealth Games and welcome to Glasgow the friends from all the far flung destinations he had travelled to.
5. Clyde is also a significant departure from all previous Commonwealth Games mascots, the first time the official mascot has not been an animal, a trend that has continued ever since the first Commonwealth Games mascot for Edmonton in 1978 – a bear called Keyano.
6. Glasgow 2014 family of official sponsors is Longines, SSE, Emirates, Virgin Media, Harper Macleod, Search Consultancy, Ernst & Young, Atos, Dell, Toshiba TEC, A.G. Barr, NVT Group, RGS, Trespass, Riedel and Ticketmaster.
7. Glasgow 2014 commercial programme aims to raise £100million in revenue and merchandising is a key element of this, along with licensing and ticketing.