The company will be supporting the Games through a wide range of its brands, including IRN-BRU (Scotland’s ‘other national drink’), Rubicon, the UK’s number one exotic juice drinks range, Barr, Scotland’s favourite range of soft drink flavours, and Strathmore Scottish spring water.
Barr Soft Drinks was established in 1875, when former Chairman Robin Barr’s great-grandfather Robert Barr set up a soft drinks business in Falkirk. In 1887 a second business was established in Glasgow’s Gallowgate, and since then A.G. Barr has continued to grow to become one of the UK’s leading independent manufacturers of branded soft drinks.
Glasgow 2014 Chief Executive David Grevemberg said:
“I am delighted to welcome such a well-known Scottish brand into the Glasgow 2014 family of supporters. A.G. Barr is known around the world for being distinctly Scottish and has grown to become one of the largest soft drinks producers in the UK while remaining synonymous with the warmth and humour of the Scots. The company has a strong track record of supporting sport at all levels, from grass-roots to elite, and we look forward to working with them."
A.G. Barr Chief Executive Roger White said:
“We are hugely proud of our strong roots in Scotland and our longstanding Glasgow heritage which dates back more than 100 years. Glasgow 2014 is massively exciting, whether you’re taking part, volunteering or watching. The Games will bring something extraordinary to a very special city, and we are delighted to play our part in that.”