Glasgow 2014 tasks Fast Track with taking the Games to TV audiences worldwide
Glasgow 2014 has appointed international sports rights agency Fast Track to ensure TV and radio audiences across the globe share the excitement and spectacle of the XX Commonwealth Games.
The London-based agency won the contract to represent the sale of the Games' international broadcast rights to key global markets including South Africa, Asia and New Zealand, as well as exploring non-Commonwealth Games territories.
It is anticipated that a global audience of around two billion will experience Glasgow 2014’s sports action and Opening and Closing Ceremonies through a wide range of international television and radio channels – creating a once-in-a-lifetime showcase opportunity for Glasgow and Scotland. Around 4,500 athletes representing 71 nations are expected to take part in the Games.
Announcing Fast Track’s appointment, Glasgow 2014’s Chief Executive David Grevemberg said:
“Maximising the opportunity of Glasgow 2014’s international broadcast rights is a critical success factor in terms of ensuring as many people as possible across the world can share the experience of an outstanding Commonwealth Games in Scotland and the sporting achievements of thousands of great athletes from across the world.
“We are delighted to be working with Fast Track, a truly international sports agency with a wealth of experience and a successful Commonwealth Games track record. Through their efforts, we look forward to sharing Scotland’s biggest sporting spectacle with audiences around the globe.”
TV Sports Industry veteran Richard Russell who will lead the Fast Track team said:
“Fast Track is extremely proud to have been appointed. Glasgow 2014 will be the third consecutive Commonwealth Games that Fast Track has represented and we look forward to the challenge of building on the record income and distribution levels we achieved for Melbourne in 2006 and Delhi in 2010.”